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Amazon is Thorns to Competition (Arindham Choudhary) (Paperback) (English) for Rs. 94 Mrp 425 at Amazon.in Lowest price
Product Description
THORNS TO COMPETITION is a book that presents a set of competition-beating strategies to sell a product. It showcases the selling mantra of the 21st century through the acronym T-H-O-R-N-S. The authors profile the 'Thorns' in Competition thus:TARGET IT RIGHT, HIT WHERE IT HURTS, OBSESS WITH IT, REINVENT IT, NAIL IT, SELL ITPraise for the Book:I have always been a great believer of advertising and marketing as it is the final frontier between making a good product and creating stickiness with the consumer. Aeindam and Rajita's book actually spells it out in the clearest, still tongue-in-cheek manner that is possible.
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