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Thorns to Competition Paperback – 1 January 2011

by Arindam Chaudhuri (Author), Rajita Chaudhuri (Author)
4.1 4.1 out of 5 stars 10 ratings
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Key Features/Quotes: "I've always been a great believer of advertising and marketing as it is the final frontier between making a good product and creating a stickiness with the consumer. Arindam and Rajita's book actually spells it out in the clearest, still tongue-in-cheek manner that is possible." - Shahrukh Khan " ...this gem of a book will show business and marketers a whole new way of looking at marketing - the T-H-O-R-NS to Competition way!" - Alyque Padamsee About the Book: Thorns to Competition THORNS TO COMPETITION is a book that presents a set of competition-beating strategies to sell a product. It showcases the selling mantra of the 21 st century through the acronym T-H-O-R-N-S. The authors profile the Thorns' in Competition thus: TARGET IT RIGHT HIT WHERE IT HURTS OBSESS WITH IT REINVENT IT NAIL IT SELL IT Contents Preface - Arindam Chaudhuri Preface - Rajita Chaudhuri Chapter 1: Thorns to Competition Chapter 2: Target It Right!!! Chapter 3: Hit Where It Hurts Chapter 4: Obsess about Your Customer Chapter 5: Reinvent It-Ill Chapter 6: Nail It!!! Chapter 7: Sell It!!! Postface Arindam Chaudhuri About the Authors: Arindam Chaudhuri, Rajita Chaudhuri Arindam Chaudhuri is a management thought leader and teacher, entrepreneur, public speaker, author, economist and 3-time National Award winning film maker. He is the Honorary Director of the IIPM Think Tank at IIPM, ranked as one of India's topmost B-Schools. He is also the founder of the Planman Group which has business interests in consulting, and media and entertainment. He is the Editor-in-Chief of the Sunday Indian - the only newsmagazine in the world that comes out in 14 languages. His firm Planman Media brings out the leading business magazines Business and Economy, 4Ps Business and Marketing and Human Factor. Arindam is also the author of Planning India as well as the best-selling books Count Your Chickens before They Hatch, The Great Indian Dream (co-authored with Malay Chaudhuri) and Discover the D
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  1. ISBN-10
    9788125951940
  2. ISBN-13
    978-8125951940
  3. Edition
    First Edition
  4. Publisher
    Vikas Publishing House
  5. Publication date
    1 January 2011
  6. Language
    English
  7. Dimensions
    16.08 x 1.96 x 22.76 cm
  8. See all details
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Product details

  • ASIN ‏ : ‎ 8125951946
  • Publisher ‏ : ‎ Vikas Publishing House; First Edition (1 January 2011)
  • Language ‏ : ‎ English
  • ISBN-10 ‏ : ‎ 9788125951940
  • ISBN-13 ‏ : ‎ 978-8125951940
  • Item Weight ‏ : ‎ 220 g
  • Dimensions ‏ : ‎ 16.08 x 1.96 x 22.76 cm
  • Country of Origin ‏ : ‎ India
  • Customer Reviews:
    4.1 4.1 out of 5 stars 10 ratings

Customer reviews

4.1 out of 5 stars
4.1 out of 5
10 global ratings

Top reviews from India

NexStar
5.0 out of 5 stars very good for marketin purpose
Reviewed in India on 1 December 2018
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the book is very good it gives the insight of 21 century market changing marketETING NEEDS
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vishnu v
4.0 out of 5 stars GOOD BOOK
Reviewed in India on 17 August 2016
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GOOD BOOK WITH ILLUSTRATIVE EXAMPLES
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IAmHiman
5.0 out of 5 stars Five Stars
Reviewed in India on 9 January 2016
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Really amazing for the challengers
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GAUTAM SINGH
1.0 out of 5 stars One Star
Reviewed in India on 14 May 2015
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Book was torn & Binding issue plz make sure product in proper condition before deliver to the customer
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Akash
3.0 out of 5 stars Basically , Consists of Strategies about Marketing and Advertisements .
Reviewed in India on 28 April 2015
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Has Good insight about how Business Giants Plan their Advertisement and Target their Consumers ..

Has well illustrated Pictures and Examples as well
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Aduitya Pradhan
5.0 out of 5 stars Five Stars
Reviewed in India on 24 April 2015
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Good book! well written
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Mohammad Abbass Wani
5.0 out of 5 stars best
Reviewed in India on 7 December 2015
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best
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